#Apple business computer systems software

And the market share for the Macintosh is growing, making it increasingly attractive to independent software vendors, whose software ultimately makes a PC platform valuable to business users. Its Xserve hardware and Leopard Server have received positive reviews on and elsewhere. Its Xsan and Xserve RAID products are considered solid. Apple has some excellent tools that would fit nicely into most data centers. The enterprise has always been an afterthought for Apple execs, and it remains so to this day. Its main markets have been educators, small businesses, content creators and consumers. Since then, Apple has always had a modest revenue stream from the enterprise. It did as well in corporations as the PCjr did among consumers, which is to say it totally bombed. The year the PCjr appeared, Apple shifted its strategy to go after enterprise business users with its high-end and high-priced Lisa desktop computer. IBM quickly changed gears and flourished.Īpple wasnt blind to what was happening in the market. It turned out, though, that the real market for PCs back then was not the home, but the office. In 1983, it came out with the PCjr, trying to entice average Joes to experience the joys of working with DOS. For a while, IBM tried to pitch its PC to Apples traditional market of technology-conscious consumers with a Charlie Chaplinesque pitchman. The Apple-IBM rivalry goes back to 1981, when Apple took out a quasi-mocking advertisement greeting the arrival of the IBM PC with bold text reading, Welcome, IBM. IBM seems to savor IT complexity, always underscoring how hard technology is to use. Apple strives to make things simple for end users. To Mac fans, it was a vindication of Apples approach to computing.