You need to go through extensive keyword qualification and competitor analysis processes to ensure that you’re targeting the right keywords. Some people overestimate their ability to rank for certain keywords. Now that you’re tracking performance, your page is crawlable, and your page is indexed, it’s time to optimize your page for your primary keyword. The last way to get your page indexed is to acquire backlinks to it. If your page pass both of those tests, then you should use the “ Fetch as Google” tool. You want most of your pages to be no more than three clicks deep. To find out, click the “Site Architecture” tab in Screaming Frog and look under the “Crawl Depth” section. This issue is most common with e-commerce websites or larger websites. Sometimes your page is buried too deep within your website, and crawlers can’t reach it. If it passes that test, then you need to examine your site architecture. Then, just click the “Directives” tab in Screaming Frog and select “Noindex” from the filter dropdown. If they don’t, then you need to take some additional steps.įirst, check if the page is using the “NoIndex” tag. The best way to check if your page is indexed correctly is to copy your URL and paste it into Google.Įstablished pages should show up. The second step is making sure that your page gets indexed. Having a “crawlable” page is the first step to ranking in Google. Just click the “Response Codes” tab and select “Blocked by Robots.txt.” You can also use Screaming Frog SEO Spider to make sure your pages are crawler accessible. No news is good news when it comes to the other sections. Then the tool will show you everything that is or isn’t blocking search engine crawlers. This tool is perfect for checking your page’s crawlability. Your robots.txt file and “NoIndex” tags are two common culprits you need to keep an eye on.

In fact, you can’t rank if Google’s spiders can’t access your page. The most fundamental part of on-page SEO is that your page is crawable. On-Page SEO Part 2: Crawling & Indexing 3.

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